Account Executive – Barrel Sales (Wine & Spirits)

Modern Cooperage
Napa Valley, CA (Hybrid)
Industry: Wine & Spirits / Cooperage
Employment Type: Full-Time

About Modern Cooperage
Modern Cooperage is redefining the barrel industry by combining traditional craftsmanship with modern precision engineering. Based in Napa Valley, we produce barrels trusted by leading wineries and distilleries to deliver quality, consistency, and performance.

As Modern Cooperage expands nationally and internationally, we are seeking a proven Account Executive to drive growth in key wine and spirits markets. This is a high-impact role for a sales professional who thrives on relationship-building, strategic account development, and closing meaningful business with top producers.

The Role
The Account Executive – Barrel Sales is responsible for developing new business, managing key accounts, and driving revenue growth across strategic territories. You will leverage your industry expertise and network to deepen Modern Cooperage’s presence within the California wine region and beyond.

This is a hybrid role, based in or frequently traveling to the Napa/Sonoma/Central Coast region, with opportunities to shape go-to-market strategy and contribute directly to Modern Cooperage’s growth trajectory.

Key Responsibilities
Develop and execute a territory sales strategy to meet and exceed revenue goals.

Identify and close new business opportunities with wineries, distilleries, and cooperage buyers.

Build and maintain long-term relationships with decision-makers — winemakers, cellar masters, distillers, and purchasing leads.

Manage a portfolio of existing accounts, ensuring high levels of client satisfaction and retention with a bulk of focus on developing new business.

Leverage deep knowledge of barrel construction, oak types, toast levels, and performance to consultatively sell solutions.

Represent Modern Cooperage at trade shows, tastings, and industry events, building brand visibility and lead pipelines.

Collaborate with internal production and logistics teams to ensure seamless client experiences from sale through delivery.

Contribute to market insights, competitive intelligence, and product feedback to support strategy refinement.

What You Bring
Minimum 3 years of barrel sales experience in the wine and/or spirits industries.

A strong network of contacts in the California wine industry (Napa, Sonoma, Central Coast) and spirits industry is highly desirable.

Demonstrated success meeting or exceeding sales quotas.

Excellent communication, negotiation, and relationship-building skills.

Consultative selling approach with strong technical understanding of barrels, oak, toast levels, and their impact on flavor development.

Ability to work independently and manage multiple accounts effectively.

Experience with CRM systems (e.g., Salesforce, HubSpot) and structured sales reporting.

High energy, entrepreneurial mindset, and commitment to driving market expansion.

Why Modern Cooperage
Growth Trajectory: Join during a pivotal expansion phase with opportunities for leadership as the team scales.

Impact Role: Your work directly drives revenue growth and market share in core wine & spirits regions.

Brand Strength: Represent a company trusted by top producers — blending heritage with innovation.

Compensation: Competitive base salary + commission + performance incentives.

Industry Presence: Engage with a dynamic network of wineries, distilleries, and cooperages in a thriving sector.

How to Apply
If you’re an experienced barrel sales professional ready to help shape the future of cooperage, we’d love to hear from you.

Please submit your resume and a brief note outlining your relevant experience and industry network.
Please forward to [email protected] and list the Account Executive – Barrel Sales position in the subject line.